dot&dash
Work · Selected / 003

Problem. Response. Effect. No buzzwords, no screenshots out of context — just how the work actually looks.

01 / Operative system

MMXXV

Live

A realtime CRM for a project organisation.

Problem

A fast-growing team ran four different tools for customer dialogue, project status and reporting. Nothing spoke to anything.

Response

An internal CRM shaped around their actual workflow, with realtime sync between projects, customers and automated events.

Effect

−62% manual admin · new-PM onboarding cut in half.

02 / Assisted intelligence

MMXXV

Live

An internal GPT for a sales team.

Problem

Reps spent three minutes per quote chasing details across CRM, Drive and old mail threads.

Response

An assistant trained on their own documents and CRM data. It answers, summarises and proposes next steps directly inside Slack.

Effect

3 min → 12 sec per quote · consistent voice in the conversation.

03 / Editorial platform

MMXXIV

Live

A platform for a product studio.

Problem

The old site was slow and invisible to both Google and AI search engines.

Response

An editorial platform with semantic structure, schema markup, and content written to be extracted by AI.

Effect

98 / 100 Lighthouse · cited in ChatGPT and Perplexity answers.

A similar problem? Let’s be concrete.

Send a note →