Services · Index 003
Custom CRM & P&L systems built around your business.
Projects, customers, operations, profitability and AI in one system — designed around how your company actually works.
01Custom business system
Built around your business. Not around a template.
We design and build a custom internal system from the ground up — CRM, projects, operations, profitability and AI — shaped around how your company actually works today, and built to evolve as the business grows.
- One place to run the business
- Built around your real workflows
- Connects projects, customers and profitability
- Evolves with the company
Use cases · 04
- 01Custom CRM built around your sales process
- 02Project operations built around how your team works
- 03P&L and profitability visibility connected to delivery
- 04Customer and client portals where relevant
Capabilities
Woven into the system.
Workflow automation
One capability inside the system, not the main offer — approvals, quote generation, handoffs, reporting and data sync, automated where it earns its keep.
- Approval flows across mail, Slack, Teams
- Quote generation and document handling
- Handoffs between teams and tools
- Scheduled reporting and data sync, no manual exports
AI woven into the system
AI can sit across the system and use project, customer and financial context to help with search, drafting, extraction and next-step recommendations — not a standalone chatbot product.
- Ask the business
- Project, customer and financial context
- Drafting and extraction
- Recommendations and next steps
None of this is a fixed stack — we choose the tools based on the system, commonly working with Anthropic, Codex, Cursor, Lovable, Supabase and GitHub.
Every solution
What we build, in detail.
Each solution has its own page — the problem it solves, how it works, common questions.
- 01Customer portalGive customers self-service access to the information and actions they need — without another SaaS subscription.
- 02Internal CRMStop bending your process to fit a generic CRM. Build one that fits your pipeline, your data and your workflows.
- 03Workflow automationApprovals, handoffs, notifications, quote generation, reporting — the repetitive work that shouldn't need a human.
- 04Replace spreadsheetsMove critical operations from fragile spreadsheets into a real system — without losing the flexibility your team likes about Excel.
- 05Custom business softwareInternal systems built around your business — delivered on the timeline of a SaaS trial, not an enterprise rollout.
- 06Operations overviewA recurring operational overview — profitability, workload and risk — pulled together from the systems you already use, on a cadence that fits how you work.
- 07Approval workflowsStructured approval flows for quotes, expenses, purchases, time off — with a clear audit trail and no lost messages.
- 08Client portalFor agencies, consultancies, law firms and studios — a shared surface for projects, deliverables and communication.
- 09AI knowledge baseAn internal AI trained on your company knowledge — contracts, wikis, tickets, past projects. Answers in seconds, with sources.
- 10Internal knowledge baseA structured, searchable knowledge base that the team actually keeps up to date — with AI search on top.
- 11Business process automationEnd-to-end automation of quote-to-cash, hire-to-onboard, order-to-fulfil and the other flows that touch every team.
Frequently asked
The questions we get most.
- What does a custom system include?
- A system can combine CRM, project operations, customer information, P&L / profitability, workflows and AI in one environment — designed around how the company actually works rather than around a fixed software template.
- How much does custom software cost?
- A first system is typically 100–350k SEK depending on scope.
- How long does a project take?
- Most first working versions ship in 2–4 weeks. Larger systems roll out in phases — a usable v1 first, then features added in production.
- Can the system evolve with the business?
- Yes. The first version is built around the highest-value operational needs, then the system can grow with new workflows, roles, data and capabilities as the business changes.
- Can you actually replace Excel?
- Yes. We move critical operations from spreadsheets into a structured system while keeping the flexibility the team likes about Excel — including one-click exports for the workflows that still need them.
- Can you integrate Microsoft 365?
- Yes. Single sign-on with Entra ID, mail and calendar integration, SharePoint and Teams — all standard integration points.
- Can you integrate our existing CRM, ERP or other tools?
- Where useful, yes — most modern APIs across CRMs, ERPs, accounting, HR and ticketing. But the core of what we build is the custom operating system itself; integrations connect into it, they're not the main deliverable.
- Can you integrate HubSpot?
- Yes. Two-way sync with contacts, deals, notes and custom objects. We can also replace HubSpot entirely when the pipeline no longer fits.
- Can you integrate Fortnox?
- Yes. Invoicing, purchase orders, articles, ledger — full two-way integration with Fortnox and other Swedish accounting systems (Visma, Björn Lundén).
- Can AI automate internal workflows?
- Yes. Classification, extraction, drafting, summarisation and decision support. We use AI where it earns its keep, with human review where it matters.
- Do you build customer portals?
- Yes. Branded portals with login, self-service, document access, order status and support — deployed on your domain.
- Who owns the software?
- You do. Code, data and infrastructure are yours. We deploy to your environment and hand everything over. No lock-in, no per-seat pricing.
- Which industries do you work with?
- Professional services, agencies, e-commerce, logistics, wholesale, recruitment and real estate — anywhere internal operations matter more than end-user marketing.
- What happens after launch?
- You can take it from there, or keep us on a light retainer for changes, new integrations and the next workflow. Most clients choose the retainer.
- Do you work fixed price or time-and-materials?
- Fixed price per phase. We scope discovery, then scope build. You always know what the next invoice looks like.
- How do you handle security and data?
- Data stays in your environment (EU hosting by default). Role-based access, audit logs and encryption are standard. We're GDPR-first.
- Can we start small?
- Yes — and we prefer it. One workflow, in production, in weeks. Then expand once it's earning its keep.
- How do you handle AI search and modern SEO?
- We write content as expert answers to real questions, structure it semantically, and add schema markup. That's what ChatGPT, Perplexity and Gemini extract today.
A process that should have been a system?